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Be in Xiamen, China Building Association held sanitary ware, bathroom accessories Branch Annual Conference, working with the reporters learned that foreign-made bathroom ceramics bathroom brands compete with a share of bathroom ceramic high-end market. Can see that changes in the domestic market, some of the high-end ceramic sanitary situation of the domestic brands. It is understood that contains Quanzhou, including a number of leading companies to prepare companies in a joint letter to the competent state institutions to obtain political support. This year the industry from domestic companies participating in dozens of major producing areas, including Shenluda Group, brilliant Sanitation Group, Chung-yu Group, Quanzhou, including the companies participated in the conference industry. According to sources, the annual meeting reached a consensus on two: I hope the Association will be convinced of the National Tourism Administration to it, making it possible products for home plumbing-star hotel in force. In addition, all companies try to convince the hotel is being renovated with bath and home products. Foreign brands visible on the division ofBathroom ceramic-ceramic brand since 2000 after the outbreak of the Second World War, the domestic companies the importance of the brand and started too strong for the brand. recruit on the one hand the transformation of production lines, on the other actively adopt advanced technology, talents, develop the international market. Mid-range products to grab market shares, foreign brands under various measures to strengthen China’s marketing efforts. For example, American standard, TOTO, Kohler and other international speculators, not only supplied the product to the domestic market, nor invest in the mainland and factories built to realize the localization of production and distribution, the cost of domestic products to reduce its low production caused by threats. This industry reshuffle, the birth of a square matrix of domestic bathroom brands, including the Shenluda Quanzhou Nanan, brilliant, medium-yu and nine animals, but does not alter the domestic high-end market is the fact that the occupation of foreign brands Bathroom . Highly profitable high-end market is still held by American Standard, Kohler, TOTO, Faenza and other international brand power in the hands. Kohler relevant responsible person said: “The culture as a selling point is a hot topic last year’s Bath, the mark a cultural atmosphere need, there is no cultural heritage of the product is not viable, value is not high. China’s ceramic products from sale of goods Sell and cultural change is the ultimate way to go. “American-standard person responsible, said:” In an increasingly competitive product homogenization of today, as the brand than price, as the quality, as the service will be comprehensive and detailed. “The industry’s annual meeting showed that domestic enterprises, the high-end ceramic sanitary ware market does not want to fight, is unfounded. In fact, in recent years, some domestic companies have already launched high-end market of the EU. How Bad listed industry’s only company in Chongqing Siweiciye, tunnel kiln and shuttle kiln started nine modern 3, production of high and medium grade sanitary ceramics, a lot of industry attention. Its targeted at high-end bath market segmentation-based brands – gold four-dimensional, but in only two years ago made for 10% of the share of domestic and export large quantities of high-end products, such as Europe and the United States, the mainstream market. Dongpeng, Eagle, new springs, etc. with various means to take from the big to strong, inside and outside the flowering strategy, competition in the domestic market actively occupied by foreign brands in the high-end market share, while the actively expand exports in order to improve their competitiveness. Quan companies for the challenges courageouslyLast years, copper, zinc and other raw material prices rise, sanitary industry faces unprecedented challenges Nam. Magnificent Shenluda Quanzhou such companies are at this point open up new market space for the bathroom to take. Actively expanding investments in sanitary ceramics production lines to produce a change in the past, only the hardware, faucets practice, sanitary plumbing products in order to achieve the integration, the gradual and foreign brand product supply model of integration. 8th January this year had a brilliant sanitary annual Marketing Forum. Group Chairman Wang Jianye said, brilliant, brilliant, this year to invest in sanitary ware to enter high-end integrated product and to provide an internationally competitive Chinese brands strive for in 2010 is considered the world’s most recognized brand in 2015 listed. Shenluda has invested more than 5,000 yuan last year, the acquisition of the first ceramic production lines in the areas of sanitary ceramics, sanitary plumbing get to achieve integrated production. It is assumed that the buildings and a number of leading companies actively planning for the manufacture of ceramic products. Experts ensure that corporate performanceBathroom Ceramic Society in China, Deputy Secretary General Wang Wei sanitary branch of view, the plumbing industry, the manufacture of ceramics, sanitary plumbing products used to achieve the integration of a formal international brands against tough competition, and create a real sanitary Chinese brand performance. “Give Kohler, American Standard and other international brands of products to ceramics, sanitary China are competing with world-famous brands in the ranks of sanitary ceramics production is inevitable.” Sanitaryware Association, China Branch, Chairman of Bath said Miao Bin. A number of experts from the industry confirms the good performance of the company and predicted a bright future domestic bathroom brands.